The winter redesign of the MTV channel for 2003 was created by Assaf Cohen [working in cooperation with Mark Owens] and included everything from show opens through bumpers to endtags.
Trying to find a consistent underlying scheme, we decided to use the visible spectrum as a simple yet comprehensive organizing principle for the separate sections of MTV programming.
Opens incorporate the color palette into humorous/clever real world situations for example – a colorful speedcubing session as an open for the Beat Seekers show.
Client: MTV/Viacom
Done at MTV On Air Design
Role: Concept, Art Direction, Direction, Design, Animation (with Mark Owens)
