Music 24 is Israel’s music channel. For the official launch we designed a package for all of the shows, created menus and interior graphics.
We decided not to use music related imagery and deal instead with the number 24 in the channel’s name. The idea was inspired by images of people showing printed matter found on many web-sites.
We shot everything in the studio with a very minimal set design so to gain a very graphic look as opposed to a realistic one. A very blunt, coarse approach was also taken in dealing with typography and sound so to differentiate the channel from main stream television.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Direction. Animation (with Roy Oppenheim)
