Zap is a daily program for youth aired on IBA (Israeli public television). We were asked to redesign the program package so that it will achieve an eye-level connection to the target audience.
We designed the program’s new logo as well as opens, bumpers and interior graphics including the studio set. We came up with the idea of using real kids to say what’s on their mind concerning trivial, everyday matters. By editing their stories we were able to deconstruct the narratives into an abstract form that represented youth at large.
