Nesher is an old root-beer drink.
We were approached by the agency, Tank Ltd. to direct 6 viral spots to be aired on a mini website.
The agency came up with the concept of a ’healthy’ drink aimed at a young demographic and gave us 6 scripts to work with.
We went for a very DIY approach, cut some pictures, put them on a popsicle stick and play the entire script in-front of the camera, all in one take to minimize the need for editing.
Client: Tank Ltd.
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography (with Roy Oppenheim)
