Why Don’t You Say It? is an experimental video project. 11 artist were asked to use this title as an anchor point for telling a ’story’.
We created a two part package to be used for two consecutive screenings, one in pink and the other in blue, to convey the idea of the title’s duality – is it for males or for females?
We used imagery inspired by psychological tests to play the roll of the examiner asking the viewer “what do you see here and what does it mean to you?“
Client: Herzeliya Museum for Contemporary Art
Done at Co-Op
Role: Concept, Design, Animation (with Roy Oppenheim)
