Zahav Le’Yuda is a video project of 14 artists /directors who created 14 visual interpretations to the poems of Yehuda Amichay, one of Israel’s renowned poets and lyricists.
We approached the project as an art piece in itself – thinking of ways to make the poems approachable and even mundane while still handling all of the information, titles and typography needed for the project. The solution we came up with was ’magnetic poetry’ an everyday object found on every home refrigerator.
Client: Shiba Communications
Done at Co-Op
Role: Concept, Art Direction, Cinematography, Animation (with Roy Oppenheim)
