The concept for the channel redesign was to create a easy tool to create promos. So we came up with a design strategy based on screen splitting, which worked immediately in various ways. The footage we used was from a music video we shot for a local girl band, and planned to use as part of the channel’s branding.
Client: Bip
Done at Co-Op
Role: Concept, Art Direction, Direction, Design, Animation (with Roy Oppenheim)
