LogoTV is an MTV channel aimed primarily at the LGTB community. The channel launched a new brand identity and a “Go Beyond” slogan. The LogoTV brand is bold, ahead of the curve, rule breaking and forward pushing. We were asked by MTV to explore logo animation and design an initial concept for their new brand, to be executed by their in house department. The idea was a simple take on a the “beyond” theme, using a bold trail of gradient colors, displaying the new logo in a variety of forms.
Client: Logo TV (MTV Networks)
Done at Co-Op
Role: Concept, Art Direction, Design (With Roy Oppenheim and Johanna Asseraf)
