About two years ago, Kevin Dalvi joined Vimeo and quickly reached out to me to discuss a complete redesign of the product. As our SVP of Design, Kevin brought a fresh and bold perspective that emphasized motion design as a powerful tool for creating effective interfaces. We began the redesign with animated sketches instead of traditional wireframes, using videos to explore user interactions and journeys on the platform. This approach allowed us to visualize concepts in motion, helping us better understand user navigation and needs.
Before the redesign, Vimeo had evolved over nearly 20 years, resulting in a cluttered platform that confused users. Our goal was to create a seamless flow, ensuring every feature felt integrated and intuitive. We also recognized the design needed to function as a marketing tool. The interface had to be clear and easy to understand, quickly conveying Vimeo’s offerings and streamlining production for campaigns and tutorials.
These principles shaped our vision and guided the teams throughout the year-long project. The designers built a new design system and re-envisioned the product, improving both user experience and the underlying technology. Vimeo’s redesign was not just a design thinking initiative but more accurately a motion design thinking initiative, creating a more engaging user experience. This journey has transformed our product and reinforced our commitment to innovation and user-centered design.
Client: Vimeo
Done at Vimeo
Role: Creative Direction, Product and Motion Design (with Kavin Dalvi and Vimeo’s design org)
Early explorations