Dynamic AI videos – Vision Work
Research work exploring the creation of dynamic video with the help of AI, such as Booking.com marketing videos that adapt based on viewer preferences.
Vimeo – Landing Pages Videos
Creating a series of videos for Vimeo landing pages, showcasing features like ad-free playback, customizable players, and AI-powered tools.
Client: vimeo
Done at Vimeo
Role: Creative Direction and Design (with both product and marketing creative teams)
Vimeo Audio Visualizer – Graphic Templates
Developing an audio visualizer tool and templates for Vimeo Record to help users enhance their recordings.
Vimeo Costumer Solutions – Strategy
Developing a strategy and exploring a vision for Vimeo’s product experience, evolving across different customer solutions, from the video professional to the enterprise customer.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Mini Apps – Vision Work
Exploring Vimeo “mini apps,” including SEO-driven tools. These aim to provide users with dedicated, easy-to-use features for specific needs, avoiding a heavy platform experience.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Orca – vision work
A video introducing Orca, Vimeo’s AI agent library that organizes content, flags policy issues, and personalizes user experience to drive smarter collaboration and innovation.
Client: vimeo
Done at Vimeo
Role: Creative Direction and Design (with Noi Nave, Matan Oron and Gilat Adi Shahar)
Vimeo Platform & Viewer Experience – Vision
Building a presentation for Vimeo that introduces an innovative AI-powered ecosystem integrating Staff Picks, VOD, premium content, and future monetization tools. This new vision empowers creators and transforms Vimeo viewing experience like never before.
Client: Vimeo
Done at Vimeo
Role: Role: Creative Direction and Design (with Kavin Dalvi, Noi Navve, Gilat Adi Shahar and Matan Oron)
Vimeo Power Player – Vision Work
Vimeo player exploration that offers Admins direct in-player control of key settings, streamlining video management efficiently within the embedded video.
Vimeo Vision for Growth and Innovation
A video showcasing Vimeo’s vision focuses on growth that enhances hosting and distribution, improves user experience, drives collaboration, AI innovation, and secure video management.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Serge Vasil, Noi Nave, Matan Oron and Gilat Adi Shahar)
Runway – Gen48 3rd Addition
A joint project with Murry (Primary Studio) as part of the third audition of the Ranway 48 Gen challenge. We made this short video in less than 48 hours and generated almost 900 films through Ranway Gen 3
Client: Studio Primery
Done at Vimeo
Role: Concept, Direction and Prompt Generation, (with Murry Hussain)
Vimeo AI – Vision Work and Branding
Working on the vision and foundation for Vimeo’s main AI tool, from pitching the vision of how to integrate AI into our product in a scalable way to designing and animating its brand elements.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Phil Worthington, Serge Vasil, Noi Nave and Matan Oron)
Vimeo Apple Vision Pro – Vision Work
Building a vision for Vimeo for Apple Vision Pro, from product conception and design to creating a video that showcases the potential of developing this product for Apple. As a result of this vision work, we developed an app at Vimeo that can now be used on Apple Vision Pro
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Tal Uliel and Matan Oron)
Vimeo Moving Forward – Presentation
The presentation, “Moving Forward,” highlights the importance of motion in enhancing user experience and product design. It demonstrates how thoughtfully applied motion can enliven static designs, making interactions more engaging and memorable. Introducing a Motion Design System, it provides a structured approach to incorporating motion into design, ensuring consistency and effectiveness. The presentation covers the benefits and anatomy of this system, offers practical examples in various UI elements, and emphasizes the need for purposeful motion that aligns with the overall design language. Ultimately, it advocates for the strategic use of motion to elevate user experience and create functional, delightful products.
Vimeo One Flow – Product Redesign
About two years ago, Kevin Dalvi joined Vimeo and quickly reached out to me to discuss a complete redesign of the product. As our SVP of Design, Kevin brought a fresh and bold perspective that emphasized motion design as a powerful tool for creating effective interfaces. We began the redesign with animated sketches instead of traditional wireframes, using videos to explore user interactions and journeys on the platform. This approach allowed us to visualize concepts in motion, helping us better understand user navigation and needs.
Before the redesign, Vimeo had evolved over nearly 20 years, resulting in a cluttered platform that confused users. Our goal was to create a seamless flow, ensuring every feature felt integrated and intuitive. We also recognized the design needed to function as a marketing tool. The interface had to be clear and easy to understand, quickly conveying Vimeo’s offerings and streamlining production for campaigns and tutorials.
These principles shaped our vision and guided the teams throughout the year-long project. The designers built a new design system and re-envisioned the product, improving both user experience and the underlying technology. Vimeo’s redesign was not just a design thinking initiative but more accurately a motion design thinking initiative, creating a more engaging user experience. This journey has transformed our product and reinforced our commitment to innovation and user-centered design.
Client: Vimeo
Done at Vimeo
Role: Creative Direction, Product and Motion Design (with Kavin Dalvi and Vimeo’s design org)
Early explorations
Vimeo ProdCon – Graphic Package
A graphic package for Vimeo’s annual product conference, this year the Product organization gathered for three days in Miami for ProdCon 2024. The event featured presentations (Massive Assembly came to say hi ) , workshops, and team-building activities centered on themes like Vimeo 3.0, AI, accessibility, and storytelling. Our goal was to enhance camaraderie, align on 2024 plans, and provide valuable upskilling opportunities.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Reframe – AI film
The History of Storytelling and the 6 Arts: a film for VimeoReframe conference created using only AI tools. We had a fixed timeline of two weeks to test 16 different tools, with 80% of the work accomplished using Runway.
Client: Vimeo
Done at Vimeo
Role: Creative Direction, Prompt Generation, Editing (with Murry Hussain, Noi Navve and Matan Oron)
Vimeo – Demo video
A demo video showcasing all of Vimeo’s products. For the video, we designed a lighter version of the product itself to make the products more accessible. The video was created by Vimeo’s interactive studio, allowing viewers to change the narrative of the video based on their interests.
Vimeo – In app videos and gifs
Creating short videos and GIFs for Vimeo’s product, from introductory pop-over videos to tour points and small marketing assets within the platform.
Client: vimeo
Done at Vimeo
Role: Creative Direction and Design (with Gilat Adi shahar, Noi Nave, Tal Uliel and Matan Oron)
Vimeo – Kynetic Type Exploration
Exploring some text animation presets for Vimeo’s editor templates.
Vimeo Brand Center – Creative Direction
A vision was established for Vimeo’s Product Brand Center, focusing on the integration of motion graphics as a key element. This addition provided a dynamic dimension that enhanced the user experience, making it more intuitive and easier to navigate.
Vimeo Live – Graphic Templates
A series of animated templates for Vimeo Live, designed to enhance the viewing experience and engage audiences
Vimeo Venues – Creative Direction
Using motion graphics to enhance Vimeo’s live meeting product, the work included user testing and animation research to establish a creative direction as well as clear guidelines for developers on how to improve the product
Vimeo – 2022 Vision Work
Building a vision for Vimeo that offers a holistic approach to its future involves creating a foundation for the coming years through a product redesign and a platform that incorporates AI tools as an integral part. The goal is to improve the user experience and establish a strong foundation for the years ahead.
Vimeo – Essential Creative Assets
Building and developing a library of creative assets for Vimeo’s creation and editing tools
Vimeo – Graphic Templates
Adding to Vimeo’s templates gallery motion graphics based templates
Vimeo – Motion Team
A collection of short text animations for Vimeo’s Motion Team, a unified team that serve all video needs in Vimeo, from Product to marketing
Aiways – Id’s
Creating a series of 12 freestyle ids as part of a launching campaign for Always an electric revolutionary car, the Id’s celebrating Aiways icon-able logo and playing loosely on it’s main message – Unbelievable by Aiways.
Client: Aiways
Done at Fire
Role: Concept, Art Direction (with Shai Mosh, Noi Nave, Ben Ribak, Tal Baker, Noam Mir, Timor Barshtman, Meitar Bar)
Apps Flyer – Motion Kit
We made creative, intelligent tutorials to showcase the capabilities of AppsFlyer’s dashboard, and to clarify how to use their awesome panels. Together with a fully designed kit for all their video needs, the content hub became more accessible and definitely easier to use.
Bizzabo App Market – Lounch Movie
Working with Bizzabo team in making a short explainer for their new App Market feature, this was one of the first movies coming from Bizzabo after their new rebrand which challenged us in finding and defining a new animated language for the new Bizzabo.
Cognyte – Motion Branding
Developing a motion branding for Cognyte the market leader in security analytics software that evolved form Verint Systems and needed a strong and refreshing design that will match their move and be able to tell the story of their complex products
Discount Tech – Motion Branding
Creating for Discount Tech, Discounts devision for the Hi Tech industry branding in motion
FIA World Rally Cross – Rebrand
Taking part in the rebrand of FIA World Rally Cross, making it’s new clean and yet exciting on air package
MAX – Motion Brand Book and Content
Developed a motion brand book & created engaging video content for Max credit cards and financial services, both for B2C & B2B target audiences
TikTok For Business – Campaign
Art Directing a full blown disruptive campaign, leading to a content hub with a series of tutorials with all you need to know to make TikToks.
Client: TikTok For Business
Done at Fire
Role: Strategy, Art Direction (with Eldad Weinberger, Daseboogie)
Xealth – Splash Video and Motion Graphics Development
Collaborating with NYC agency Triptent in making a splash video and a motion graphics development for Xealth a digital health prescribing platform that enables clinicians to easily integrate, prescribe and monitor digital health tools.
Client: triptent /Xealth
Done at Fire
Role: Art Direction, Design (with Alex Lose, John Paul Tran, Andy Hall, Noy Nave)
Bigi – Branding and Product Design
Branding and designing a new teen and kids platform that includes an ott app, smart marketing video products, an online store and offline events
Client: Bigi /RGE
Done at Promotheus
Role: Strategy, Concept, Art Direction, Design (with Noy Nave, Shai Mosh, Daseboogie)
Channel 5 Sport – Rebrand Grid Architecture
Laying down a new type and grid system for Channel 5 Sport Rebrand, introducing the channnel big, simple and bold type. Breaking down complicated and overloaded End Frames into a set of separate simple frames with little text in order to create strong impact.
Client: Channel 5 Sport /RGE
Done at Promotheus
Role: Concept, Art Direction, Design (with Ido Sapir)
Cybathlon ETH Zurich – OnAir Package
A complete on-air redesign for an international competition in which people with physical disabilities compete against each other to complete everyday tasks using state-of-the-art technical assistance Systems
FIA World Endurance Championship – Rebrand
Rebranding the World Endurance Championship, showing here one of the early concepts that didn’t make it to the finals, suggesting a timeline as the main brand element.
Fire – CoFounding
Responsible for CoFounding Promotheus subsidiary company that specializes in smart video content for brands, from developing the concept, building the strategy and a new methodology that places the company in today’s marketing needs, rethinking the use of video automation technologies and video workflows for brands, in charge for its branding and its applications.
Client: Promotheus
Done at Fire
Role: Strategy, Concept, Production, Art Direction, Design (with Eldad Weinberger, Ido Sapir, Michael Schwartz)
ironSource – Data Driven Videos proposal
Suggesting ironSource marketing team a set of automated data driven videos that shows stats and trends about the game industry in order to position ironSouce as the main platform for game developers.
Yes – Rebrand
Full design that takes into account brand strategy, video automation and workflow optimization. Developing an efficient design system that on one hand shortens the production and on the other hand increasing the brand value by perfecting its elements
AR SandBox Tour De France – Product Design
Designing special features specially for the 2019 NBC sports Tour De France AR Sandbox, an Augmented Reality tool that helps sportscasters tell a better story through 3D visualisation. This broadcast was nominated for 2020 Emmy Awards.
Client: NBC Sports
Done at Promotheus
Role: Art Direction (with Dror Belkin, Ido Lempert, Yaron Cypis, Alon Hadar, Ido Sapir)
Arti – Product and Brand Consulting
Consulting on brand, marketing and product design for a new cloud-based easy to use AR tool for creators and storytellers
BlockTV – Branding
Branding the premier televised news source for the blockchain and cryptocurrency community. The design is based on on the block as the main visual element on all platforms, whether it’s the stretched customized type made with code, data-driven automated videos or the set
Designing a Nation – Show Package
A 12 episodes show about Israeli design, the package made as visual dictionary that helps the show to tell the story of the icons and the designers that took place in shaping Israel visual culture.
Eurovision – Pitch
Pitching for the annual international song competition a design that mixes the European national colors with animated type in different languages to celebrate this event where all the different European cultures melt into one special night
Mykleboost – Branding
Designing Logo and Brand for Haavard MykleBoost the founder of Mykleboost AS, a specialist-driven company to give the best advice in digital product development available in Europe.
Somewhere In between Things Is Where We Stop Thinking
Client: Relaxed Design
Done at Relaxed Design
Role: Design, Edit, Publishing (with Sarah Treier and Dan Gilad)
A collection of notes for a more relaxed approach to art, design and a way of living. The design was made with a customised space randomiser code.
Drama Team – Branding
Design a brand for a production company, focusing on the brand’s presence in the films they produce by creating a system that mix their visibility with their practical needs
Hero – Channel Design
Creating a channel design and idents for an action tv channel for kids
Introduction To Motion Graphics – Course
A course that is an experience, play, exploring and developing of an animated design language, from image to video, in motion and on a timeline.
LePromo – Branding
Designing a brand for a smart AI promo making platform
RedBull Media House – Brand Utilities Proposal
RedBull Media House invited us for a one-day Hackton to brainstorm what can be done with their enormous amount of top-notch content, improving their online platforms and increase their relationship and interactions with their community, we came up with three ideas that mix content, marketing and brand utilities.
Client: RedBull Media House
Done at Promotheus
Role: Strategy, Concept, Art Direction (with Ido Lempert, Rotem Dotan Noy Navve)
Building a New Middle East: Israeli Architects In Iran
Catalog and exhibition we designed about Israeli architects in Iran
Client: Israeli Architecture Gallery
Done at Public School
Role: Concept, Editing, Design (with Johanna Aseeraf, Zohar Koren)
Channel 10 News – Package
Laying down the design foundations of todays channel 13 news, includes the main concept, layouts, grids, and the overall architecture
FIA World Rally Championship – Rebrand
A complete rebrand for one of the biggest motor sport events, we built all graphics, social media integration, presentation of data, and dynamic maps from scratch to work with the network in real-time. From design to technical implementation, we helped WRC cross the finish line in style.
Client: FIA World Rally Championship
Done at Promotheus
Role: Concept, Art Direction, Design (with Noy Nave, Ido Sapir, Juan Casal)
Kids Channel – New Logo
Reinventing the Kids Channel bubble logo, turning it from a logo-type based logo into social platforms friendly icon.
Client: Kids Channel /RGE
Done at Promotheus
Role: Strategy, Concept, Art Direction, Design (With Noy Nave, Ido Sapir, Juan Casal)
Max Israeliana – Book and Exhibition
Max Israeliana is a research of postmodernism in Israel, derived from Pax Israeliana, another Public School project. While Pax Israeliana references ’Pax Romana’ and aims to catalog Israeli modernism, Max Israeliana nods to maximalism and Americana. The project looks at Israeli postmodernism, and tries to identify its aesthetic and influences. The year that separates the two periods is 1977, when there was a shift from a social experiment to a society, abandoning its European, socialist origins for a more individualist future.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
NovaTV – Redesign Pitch
Nova TV a Croatian free-to-air television network invited us to do a pitch rethinking their on air design elements, promo breaks and the over all systems of their brand.
Promotheus – Rebrand
Promotheus combines creative, content and technology to help media networks building brands, lunching new channels and promoting their content, the rebrand play on this very special DNA of Prometheus
The Walking Man
A documentation of The Walking Man’s journey in the early 1990s in Tel Aviv, the joint creation of Eitan Bartal and Ilan Goldstein. From coffee shops to the streets of Tel Aviv and its walls, through a column in the local “Ha’Ir” paper and finally running a campaign for mayorship. Black is the new black.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Mission: Architecture, Planning and Development from Israel to Africa
Exhibition and catalog design commissioned by the Israeli United Association of Architects. Curators: Eran Tamir, Ayala Levin, Haim Yacobi, Zvi Elhyani.
Client: Israeli United Association of Architects
Done at Public School
Role: Concept, Editing, Design (with Johanna Aseraf)
Nadler Nadler Bixon Gil Architecture 1946-2010
An architecture monograph we designed for the Israeli Nadler Nadler Bixon Gil office summing up more than 60 years of their work.
Client: Nadler Nadler Bixon Gil With IAA
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Public School Club
A series of open graphic design classroom sessions at the Public School Studio
Channel 10 – Rebrand
Rebrand of one of Israel’s biggest channels, Channel 10. The aim was to create a design that was digital-looking, inspired by magazines and newspapers, using a clean look and bold color and typography.
Daring the Shutter – Exhibition and Book
Self initiated book and part of the Urban Shade group exhibition at the Holon Design Museum, Daring the Shutter aims at providing a historical overview of the way the concept of solar protection was understood and interpreted by past generations of Israeli architects. It is the product of a collaboration between architectural historian Or Aleksandrowicz and Dr. Zvi Elhyani, Israel Architecture Archive’s founder and director.
Client: Self inititated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Kids Channel – Rebrand
Rebrand for the Israeli kids channel, trying to form a connection between the different platform children are using. The design is based on a grid and the speech bubble from the channel’s logo. It also uses icons and imagery from the digital world.
MTV Epic Win – Show Package
8-bit graphic package for Epic Win, an MTV show following professional players of geeky sport genres.
Client: MTV /Atlas Media
Done at Public School
Role: Art Direction (with Johanna Asseraf, Eli troinin)
Oxygen – Expansion
Oxygen Channel asked us to expand the brand rules, explore their brand boundaries, offer new colors palettes , compositions and expand their toolbox
TV2 Livsstil – Rebrand
TV2 Livsstil wanted the look and feel of a high-end digital lifestyle magazine – the smoothness of scrolling and swiping.
So we created a streamlined ‘Lifestyle Canvas’ that fills the screen with magazine-like quotes, slogans, and content, highlighting what’s really important. all made by using smart video automations and advanced workflows.
Under The Mountain Public Art Festival – 2015 Identity
Under the Mountain is a new public art festival that takes place each summer in Jerusalem. Our graphic identity for the festival was designed in 2014 following the book we designed for the festival early in the year, but the festival was canceled that year due to the political situation. In addition to the logo and general identity we made some printed items, such as a coil-bound program of the festival’s events.
1970-1977
Self printed book featuring 20 Geometric Abstractions in Red and Blue from Daniel Peralta’s Sketchbook
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Concrete Desert
Brutalist structures in the Israeli periphery.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Extract Abstract Deduct
Self printed book featuring 20 Cube Variations Made by Reuvan Berman Kadim Between
1976-1978
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Local Wind
An essay and a reference book featuring catalogs and books published by Israeli artists in the 70s and 80s
Client: Aroch /Self Published
Done at Public School
Role: Design, Edit, Publishing (with Johanna Asseraf)
New Public Art in Jerusalem – Under the Mountain 2011-2013
A book featuring selected works from Under the Mountain, a new public art festival that takes place each summer in Jerusalem, between 2011 and 2013.
Client: Jerusalem Season of Culture / Self published
Done at Public School
Role: Design, Publishing (with Johanna Asseraf))
Pax Israeliana – Book and Exhibition
Self initiated exhibition and catalog. Pax Israeliana is a reference index of modernist works and terms from the golden age of Israel, found online, quoted and scanned from a variety of books, catalogs and magazines.
A collaboration with Israel Architecture Archive.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Hay Balayla – Show Package
A show package for a daily late night show on current affairs from around the internet
MTV Wild N Out – Show Package
Graphic package for the new comeback season of Nick Cannon Presents Wild ‘N Out, a Hip-Hop improv show on MTV2.
Using the show’s given logo, the idea was to make an updated comedy show open, NY centric footage and using bold flashing type, giving it a hip-hop vibe.
Music 24 Night Block – Rebrand
Package design, channel ID’s and show opens for Music 24’s new night block. The concept for the channel idents was shooting musical scenes in the dark using UV light and glow in the dark objects.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography (with Roy Oppenheim and Johanna Asseraf)
Music 24 Sound Installations – Channel IDs
Simple sound installations we made in collaboration with London based artist Daniel Eatock as channel IDs for music channel 24.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Design, Cinematography (with Roy Oppenheim, Johanna Asseraf and Daniel Eatock)
Pick A Pocket – Show Package
‘Pick A Pocket’ is a fun game show where you can win money from your contenders pockets.
Client: Keshet TV
Done at Co-Op
Role: Concept, Art Direction, Design (with Johanna Asseraf, Juan Casal)
Condé Nast 2012 – Sizzle Reel
Graphics we made for Conde Nast’s 2012 sizzle reel in collaboration with Abby Terkuhle, the founder and former president of MTV Animation, the executive producer of Daria, Beavis and Butt-head, and Celebrity Deathmatch.
Client: Condé Nast
Done at Co-Op
Role: Concept, Design, Art Direction (with Roy Oppenheim, Johanna Asseraf)
Holon Institute of Technology 2012 – Degree Show
The concept came from our thoughts on exhibitions in the age of information overload. What is the best way to consume information in an age where we are exposed to thousands of images on the internet everyday? With this thought in mind, we’ve created a mini-exhibition within the exhibition itself, which featured documentation of the students’ work, for fast browsing in an age where attention spans are shrinking. Frames from the works were projected on the Gallery walls as animated gifs, serving as thumbnails, a preview of the exhibition
Logo TV – Rebrand
LogoTV is an MTV channel aimed primarily at the LGTB community. The channel launched a new brand identity and a “Go Beyond” slogan. The LogoTV brand is bold, ahead of the curve, rule breaking and forward pushing. We were asked by MTV to explore logo animation and design an initial concept for their new brand, to be executed by their in house department. The idea was a simple take on a the “beyond” theme, using a bold trail of gradient colors, displaying the new logo in a variety of forms.
Client: Logo TV (MTV Networks)
Done at Co-Op
Role: Concept, Art Direction, Design (With Roy Oppenheim and Johanna Asseraf)
Co-Op Book
Promotional self produced book featuring work and art by Co-Op studio.
Keshet – Redesign
Redesign of the channel identity we have made for Keshet (Channel 2 franchiser) in the past, and turned the flat boxes used in the previous package into 3d rotating boxes, which was more lively and dynamic
Music 24 – Channel Rebrand
The concept for this Music 24 channel rebrand was infographics, charts, and the equalizer,
used to create a dynamic, colorful package for the channel.
Sneak Peek – Sneaker Sole
A group exhibition (in collaboration with sneakers brand Superga), showing 27 works by artists and designers on sneakers. For the show we designed a graphic sneaker sole from which we made a print in sand which became a poster.
Client: Urbanix Gallery in co-operation with Superga, Tel-Aviv, Israel
Done at Co-Op
Role: Concept, Design, Photograpy (with Roy Oppenheim)
A Place for Two – Show Open
A simple geometric solution that was based on half circles pushing and moving to create compositions in with the half becomes a full circle and vice-versa. It was a graphic abstraction of the show’s title.
Bip – Channel Redesign
The concept for the channel redesign was to create a easy tool to create promos. So we came up with a design strategy based on screen splitting, which worked immediately in various ways. The footage we used was from a music video we shot for a local girl band, and planned to use as part of the channel’s branding.
Client: Bip
Done at Co-Op
Role: Concept, Art Direction, Direction, Design, Animation (with Roy Oppenheim)
Keshet – Channel Redesign
New channel redesign for channel 2 franchisor Keshet. We used Keshet’s rainbow logo and created graphic packages breaking down the rainbow colors, using a magazine approach to all the screen elements.
Ma Kore – Show Open
Ma Kore was a daily morning news show. The graphic package we created for it was based on the identity we created Keshet’s online platform, Mako.
Mako Promo Kit and Video Package
Visual identity and video package for the contents on mako.co.il which was a new web platform by Keshet, the channel 2 franchisor.
Music 24 – Channel Redesign
Tasked with creating a full channel rebrand in 8 days, we found a quick and creative solution: a yellow graphic package based on still photos of Israeli themes: Friday afternoon, Saturday morning, Mediterranean atmosphere and so on. The animation revolved around the channel
logo (24).
Public School Blog
Self initiated blog documenting forgotten books about design, art and architecture.
Bee TV – Branding
BBee TV offers the television viewer a new and improved way of watching content. Instead of endless zapping to find interesting shows, Bee TV technology finds content that is tailor made to the viewer’s personal taste and interest.
With the name Bee in mind and with the notion of content personalization we came up with a graphic language that’s fresh and accurate.
The brand included the UI design as well as logo, Cd package, booklet, stationary etc.
Bip -Channel Redesign
Bip is a comedy oriented channel on cable television. We were asked to repackage the channel and to aim it to a more mature audience.
We redesigned the channel’s new logo as well as opens, bumpers, Id’s and interior graphics, and based the package on live footage Id’s, art-breakes that will get us a way from mere graphics and give the channel a more mature feel that is less cartoony in nature. after shooting still-life objects we animated a mouth that turns into the channel’s new logo. The antire VO was adlibbed by us in a recording studio in order to give the footage a fresh, docu-syle feel.
Client: Bip
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography, Design, Animation (with Roy Oppenheim)
Nesher – Viral Commercials
Nesher is an old root-beer drink.
We were approached by the agency, Tank Ltd. to direct 6 viral spots to be aired on a mini website.
The agency came up with the concept of a ’healthy’ drink aimed at a young demographic and gave us 6 scripts to work with.
We went for a very DIY approach, cut some pictures, put them on a popsicle stick and play the entire script in-front of the camera, all in one take to minimize the need for editing.
Client: Tank Ltd.
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography (with Roy Oppenheim)
Public School Recordings
Recordings of live events in the Israeli scene. Public School recorded events that were not published as part of organised labels or events with limited exposure to the public for the sake of preserving them in a sustainable format. The publication contained an audio CD and a fanzine curating various materials that are in dialog
with the recorded materials: music, culture, design etc.
All Play – Channel Design
Allplay is an interactive television channel that is designed to demonstrate the potential of inLive’s automated channel offering.
Although the channel ’lives’ in a web environment, The client wanted the channel to feel as if it was a regular TV channel.
Utilizing our know-how in TV packaging we branded the channel from beginning to end. Design included: Logo, bumpers, Id’s, interiors etc.
ICQ – Merchandise Style Guide
In developing the ICQ consumer brand we were shifting the brand away from “computer land” into “human land”. The online community is now untied. Choosing the Knots as the Leading image and name for this book, we refer to the connections that people do when using ICQ. A knot is a simple metaphor, Used in conjunction with the brand colors and idioms we achieve great visibility and identification.
Servicio Ejecutivo
Servicio Ejecutivo is an independently run gallery for artists from all over the world. It was founded online, in 2001, to showcase the work of friends and others who wanted to experiment with new forms of communication.
In 2006 Servicio Ejecutivo invited every artist who has shown with the gallery to customize their own die-cut-cardboard bus, With each artist contributing a bus, the exhibition offers a collection of visual markers to the gallery’s first five years as well as a bridge to its future.
Why Don’t You Say It? – Art Show Package
Why Don’t You Say It? is an experimental video project. 11 artist were asked to use this title as an anchor point for telling a ’story’.
We created a two part package to be used for two consecutive screenings, one in pink and the other in blue, to convey the idea of the title’s duality – is it for males or for females?
We used imagery inspired by psychological tests to play the roll of the examiner asking the viewer “what do you see here and what does it mean to you?“
Client: Herzeliya Museum for Contemporary Art
Done at Co-Op
Role: Concept, Design, Animation (with Roy Oppenheim)
Zahav Le’Yuda – Show Package
Zahav Le’Yuda is a video project of 14 artists /directors who created 14 visual interpretations to the poems of Yehuda Amichay, one of Israel’s renowned poets and lyricists.
We approached the project as an art piece in itself – thinking of ways to make the poems approachable and even mundane while still handling all of the information, titles and typography needed for the project. The solution we came up with was ’magnetic poetry’ an everyday object found on every home refrigerator.
Client: Shiba Communications
Done at Co-Op
Role: Concept, Art Direction, Cinematography, Animation (with Roy Oppenheim)
Kognito – Branding
Kognito Solutions LLC applies the latest empirically-based research in human cognition and learning principles to develop customized and pre-packaged courses and simulations that increase on-the-job performance.
After studying the company we decided to use a simple graphic language to convey Kognito’s passion for simple solutions to technologically advanced problems in the field of e-learning.
The Equal sign was chosen as a key motif for Kognito’s various needs and was implemented in all of thier products.
Sam Speigel Film School – Commercial
Sam Spiegel Film and Television School takes an innovative, story-centered approach to teaching filmmaking to young people.
We made 3 TV spots for the school’s upcoming enrollment. Working with still photographers and using simple text, we collected the primary ingredients, inspirational anecdotes, and moments of epiphany that come together to make a script or a movie.
Client: Sam Speigel Film School
Done at Co-Op
Role: Concept, Design, Photography, Editing (with Roy Oppenheim)
Tiud – Branding
Tiud (Documentation) is a documentary production company specializing in large scale projects such as: train line construction, the ports, government buildings etc.
We were asked to design an identity for the company both in motion and in print.
We came up with several solutions, the chosen one being a simple yet accurate Logo and a graphic language to follow, based around a white rectangle as in a labelling system.
MTV Musical Spectrum – Channel Redesign
The winter redesign of the MTV channel for 2003 was created by Assaf Cohen [working in cooperation with Mark Owens] and included everything from show opens through bumpers to endtags.
Trying to find a consistent underlying scheme, we decided to use the visible spectrum as a simple yet comprehensive organizing principle for the separate sections of MTV programming.
Opens incorporate the color palette into humorous/clever real world situations for example – a colorful speedcubing session as an open for the Beat Seekers show.
Client: MTV/Viacom
Done at MTV On Air Design
Role: Concept, Art Direction, Direction, Design, Animation (with Mark Owens)
MTV Spring Break – Channel Redesign
Designing MTV Spring Break Miami 2003, a channel take over for the Miami Special, the design reffered to beach culture graphics like stickers, t shirts and beach towels.
Client: MTV/Viacom
Done at MTV On Air Design
Role: Concept, Art Direction, Direction, Design, Animation
Music 24 – Channel Identity
Music 24 is Israel’s music channel. For the official launch we designed a package for all of the shows, created menus and interior graphics.
We decided not to use music related imagery and deal instead with the number 24 in the channel’s name. The idea was inspired by images of people showing printed matter found on many web-sites.
We shot everything in the studio with a very minimal set design so to gain a very graphic look as opposed to a realistic one. A very blunt, coarse approach was also taken in dealing with typography and sound so to differentiate the channel from main stream television.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Direction. Animation (with Roy Oppenheim)
Shop Co-Op
Self initiated show for the launch of Co-Op studio. The show sold screen-printed posters, t-shirt and skateboard decks.
Zap – Show Package
Zap is a daily program for youth aired on IBA (Israeli public television). We were asked to redesign the program package so that it will achieve an eye-level connection to the target audience.
We designed the program’s new logo as well as opens, bumpers and interior graphics including the studio set. We came up with the idea of using real kids to say what’s on their mind concerning trivial, everyday matters. By editing their stories we were able to deconstruct the narratives into an abstract form that represented youth at large.
MTV Most Controversial Videos – Show Package
Award winning show package, for a show about the most controversial videos on MTV. The package was based on icons of controversial subjects.
MTV VMA Awards – logo Proposal
Designing several pitches for the VMA logo, which is one of the biggest and most important projects on MTV.
MTV2 Unplugged 2.0
Redesigning the comeback of MTV iconic show MTV Unplugged
MTV 10 Spot – Strip Redesign and Promo
Channel design for a MTV night stripe called 10 spot, which was a bit more mature, and used a graphic language which was almost transparent on the channel, with a red gradient element on top of the footage.
MTV 360 – OnScreen Element /Promo
Design of a screen element that linked MTV to MTV.com and updates the viewers in real time. The screen was divided in the sections and colors: red, blue and grey, and each color gave a different kind of information.
MTV Banging The Charts – Show Package
Graphic package for a music charts show. The concept was based on charts and graphs, and consisted of hundreds of 3d boxes which created the show’s logo
MTV Say What? Karaoke Send Off – Show Package
Graphic package for a Karaoke show. Footage from the show was filmed through a Mini DV camera which allowed for camera movements and zooms which gave them a new aesthetic.
MTV 100 Greatest Pop Songs – Show Package
Graphic package for a top 100 pop songs countdown show. The package was based, influenced by Andy Warhall’s pop art, on images of Campbell Soup and Tide detergent, as well as other items found in supermarkets.
MTV Cool Crap Catalogue – Show Package
Graphic package for a show about auctions of celebrity owned items. The footage in the show open was show with a home DV camera, and showed close ups of items from my NY apartment.
MTV Fake ID Club – Show Package
Graphic package for a show about not so famous celebrities. The show open showed hand making a fake ID, and was made in frame by frame animation, using still images.
MTV News Backstage at the Grammys – Show Package
Branding and graphic package for the MTV Grammy Awards. All was made single handedly, from the show opens to the smallest screen elements.
MTV So Cal Summer – Channel Rebrand and Promo
Promo made as part of MTV’s summer channel identity. It was based on footage filmed in southern california
MTV Wanna Be A VJ-3 – Show Package / Channel Redesign
Design of a show package for a MTV VJ competition, with the concept of Karate battles.
MTV Times Square – Channel Redesign
Design of the entire graphic language, from screen elements to stickers and merchandise sold at the MTV shop. The graphic language was based on disappearing blocks which gave out information.
Reshet – Rebranding
Designing a new logo and identity for Reshet, one of the franchisers of Israeli channel 2. As part of the rebranding I designed channel ID’s, show opens, promos and more. The rebrand was accompanied by a big campaign which we won a Promax BDA award for.
Yes – Logo and brand
Logo for Yes, a (then) new satellite company. The logo was made of clean geometric shapes which combined the image of the satellite with arrows and screen icons. I have also designed the satellite dish itself, the remote control, the interface and the broadcast schedules.
