Oxygen – Expansion
Oxygen Channel asked us to expand the brand rules, explore their brand boundaries, offer new colors palettes , compositions and expand their toolbox
Hay Balayla – Show Package
A show package for a daily late night show on current affairs from around the internet
MTV Wild N Out – Show Package
Graphic package for the new comeback season of Nick Cannon Presents Wild ‘N Out, a Hip-Hop improv show on MTV2.
Using the show’s given logo, the idea was to make an updated comedy show open, NY centric footage and using bold flashing type, giving it a hip-hop vibe.
Music 24 Night Block – Rebrand
Package design, channel ID’s and show opens for Music 24’s new night block. The concept for the channel idents was shooting musical scenes in the dark using UV light and glow in the dark objects.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography (with Roy Oppenheim and Johanna Asseraf)
Music 24 Sound Installations – Channel IDs
Simple sound installations we made in collaboration with London based artist Daniel Eatock as channel IDs for music channel 24.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Design, Cinematography (with Roy Oppenheim, Johanna Asseraf and Daniel Eatock)
Condé Nast 2012 – Sizzle Reel
Graphics we made for Conde Nast’s 2012 sizzle reel in collaboration with Abby Terkuhle, the founder and former president of MTV Animation, the executive producer of Daria, Beavis and Butt-head, and Celebrity Deathmatch.
Client: Condé Nast
Done at Co-Op
Role: Concept, Design, Art Direction (with Roy Oppenheim, Johanna Asseraf)
Holon Institute of Technology 2012 – Degree Show
The concept came from our thoughts on exhibitions in the age of information overload. What is the best way to consume information in an age where we are exposed to thousands of images on the internet everyday? With this thought in mind, we’ve created a mini-exhibition within the exhibition itself, which featured documentation of the students’ work, for fast browsing in an age where attention spans are shrinking. Frames from the works were projected on the Gallery walls as animated gifs, serving as thumbnails, a preview of the exhibition
Logo TV – Rebrand
LogoTV is an MTV channel aimed primarily at the LGTB community. The channel launched a new brand identity and a “Go Beyond” slogan. The LogoTV brand is bold, ahead of the curve, rule breaking and forward pushing. We were asked by MTV to explore logo animation and design an initial concept for their new brand, to be executed by their in house department. The idea was a simple take on a the “beyond” theme, using a bold trail of gradient colors, displaying the new logo in a variety of forms.
Client: Logo TV (MTV Networks)
Done at Co-Op
Role: Concept, Art Direction, Design (With Roy Oppenheim and Johanna Asseraf)
Co-Op Book
Promotional self produced book featuring work and art by Co-Op studio.
Keshet – Redesign
Redesign of the channel identity we have made for Keshet (Channel 2 franchiser) in the past, and turned the flat boxes used in the previous package into 3d rotating boxes, which was more lively and dynamic
Music 24 – Channel Rebrand
The concept for this Music 24 channel rebrand was infographics, charts, and the equalizer,
used to create a dynamic, colorful package for the channel.
Sneak Peek – Sneaker Sole
A group exhibition (in collaboration with sneakers brand Superga), showing 27 works by artists and designers on sneakers. For the show we designed a graphic sneaker sole from which we made a print in sand which became a poster.
Client: Urbanix Gallery in co-operation with Superga, Tel-Aviv, Israel
Done at Co-Op
Role: Concept, Design, Photograpy (with Roy Oppenheim)
A Place for Two – Show Open
A simple geometric solution that was based on half circles pushing and moving to create compositions in with the half becomes a full circle and vice-versa. It was a graphic abstraction of the show’s title.
Bip – Channel Redesign
The concept for the channel redesign was to create a easy tool to create promos. So we came up with a design strategy based on screen splitting, which worked immediately in various ways. The footage we used was from a music video we shot for a local girl band, and planned to use as part of the channel’s branding.
Client: Bip
Done at Co-Op
Role: Concept, Art Direction, Direction, Design, Animation (with Roy Oppenheim)
Keshet – Channel Redesign
New channel redesign for channel 2 franchisor Keshet. We used Keshet’s rainbow logo and created graphic packages breaking down the rainbow colors, using a magazine approach to all the screen elements.
Ma Kore – Show Open
Ma Kore was a daily morning news show. The graphic package we created for it was based on the identity we created Keshet’s online platform, Mako.
Mako Promo Kit and Video Package
Visual identity and video package for the contents on mako.co.il which was a new web platform by Keshet, the channel 2 franchisor.
Music 24 – Channel Redesign
Tasked with creating a full channel rebrand in 8 days, we found a quick and creative solution: a yellow graphic package based on still photos of Israeli themes: Friday afternoon, Saturday morning, Mediterranean atmosphere and so on. The animation revolved around the channel
logo (24).
Bee TV – Branding
BBee TV offers the television viewer a new and improved way of watching content. Instead of endless zapping to find interesting shows, Bee TV technology finds content that is tailor made to the viewer’s personal taste and interest.
With the name Bee in mind and with the notion of content personalization we came up with a graphic language that’s fresh and accurate.
The brand included the UI design as well as logo, Cd package, booklet, stationary etc.
Bip -Channel Redesign
Bip is a comedy oriented channel on cable television. We were asked to repackage the channel and to aim it to a more mature audience.
We redesigned the channel’s new logo as well as opens, bumpers, Id’s and interior graphics, and based the package on live footage Id’s, art-breakes that will get us a way from mere graphics and give the channel a more mature feel that is less cartoony in nature. after shooting still-life objects we animated a mouth that turns into the channel’s new logo. The antire VO was adlibbed by us in a recording studio in order to give the footage a fresh, docu-syle feel.
Client: Bip
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography, Design, Animation (with Roy Oppenheim)
Nesher – Viral Commercials
Nesher is an old root-beer drink.
We were approached by the agency, Tank Ltd. to direct 6 viral spots to be aired on a mini website.
The agency came up with the concept of a ’healthy’ drink aimed at a young demographic and gave us 6 scripts to work with.
We went for a very DIY approach, cut some pictures, put them on a popsicle stick and play the entire script in-front of the camera, all in one take to minimize the need for editing.
Client: Tank Ltd.
Done at Co-Op
Role: Concept, Art Direction, Direction, Cinematography (with Roy Oppenheim)
All Play – Channel Design
Allplay is an interactive television channel that is designed to demonstrate the potential of inLive’s automated channel offering.
Although the channel ’lives’ in a web environment, The client wanted the channel to feel as if it was a regular TV channel.
Utilizing our know-how in TV packaging we branded the channel from beginning to end. Design included: Logo, bumpers, Id’s, interiors etc.
ICQ – Merchandise Style Guide
In developing the ICQ consumer brand we were shifting the brand away from “computer land” into “human land”. The online community is now untied. Choosing the Knots as the Leading image and name for this book, we refer to the connections that people do when using ICQ. A knot is a simple metaphor, Used in conjunction with the brand colors and idioms we achieve great visibility and identification.
Servicio Ejecutivo
Servicio Ejecutivo is an independently run gallery for artists from all over the world. It was founded online, in 2001, to showcase the work of friends and others who wanted to experiment with new forms of communication.
In 2006 Servicio Ejecutivo invited every artist who has shown with the gallery to customize their own die-cut-cardboard bus, With each artist contributing a bus, the exhibition offers a collection of visual markers to the gallery’s first five years as well as a bridge to its future.
Why Don’t You Say It? – Art Show Package
Why Don’t You Say It? is an experimental video project. 11 artist were asked to use this title as an anchor point for telling a ’story’.
We created a two part package to be used for two consecutive screenings, one in pink and the other in blue, to convey the idea of the title’s duality – is it for males or for females?
We used imagery inspired by psychological tests to play the roll of the examiner asking the viewer “what do you see here and what does it mean to you?“
Client: Herzeliya Museum for Contemporary Art
Done at Co-Op
Role: Concept, Design, Animation (with Roy Oppenheim)
Zahav Le’Yuda – Show Package
Zahav Le’Yuda is a video project of 14 artists /directors who created 14 visual interpretations to the poems of Yehuda Amichay, one of Israel’s renowned poets and lyricists.
We approached the project as an art piece in itself – thinking of ways to make the poems approachable and even mundane while still handling all of the information, titles and typography needed for the project. The solution we came up with was ’magnetic poetry’ an everyday object found on every home refrigerator.
Client: Shiba Communications
Done at Co-Op
Role: Concept, Art Direction, Cinematography, Animation (with Roy Oppenheim)
Kognito – Branding
Kognito Solutions LLC applies the latest empirically-based research in human cognition and learning principles to develop customized and pre-packaged courses and simulations that increase on-the-job performance.
After studying the company we decided to use a simple graphic language to convey Kognito’s passion for simple solutions to technologically advanced problems in the field of e-learning.
The Equal sign was chosen as a key motif for Kognito’s various needs and was implemented in all of thier products.
Sam Speigel Film School – Commercial
Sam Spiegel Film and Television School takes an innovative, story-centered approach to teaching filmmaking to young people.
We made 3 TV spots for the school’s upcoming enrollment. Working with still photographers and using simple text, we collected the primary ingredients, inspirational anecdotes, and moments of epiphany that come together to make a script or a movie.
Client: Sam Speigel Film School
Done at Co-Op
Role: Concept, Design, Photography, Editing (with Roy Oppenheim)
Tiud – Branding
Tiud (Documentation) is a documentary production company specializing in large scale projects such as: train line construction, the ports, government buildings etc.
We were asked to design an identity for the company both in motion and in print.
We came up with several solutions, the chosen one being a simple yet accurate Logo and a graphic language to follow, based around a white rectangle as in a labelling system.
Music 24 – Channel Identity
Music 24 is Israel’s music channel. For the official launch we designed a package for all of the shows, created menus and interior graphics.
We decided not to use music related imagery and deal instead with the number 24 in the channel’s name. The idea was inspired by images of people showing printed matter found on many web-sites.
We shot everything in the studio with a very minimal set design so to gain a very graphic look as opposed to a realistic one. A very blunt, coarse approach was also taken in dealing with typography and sound so to differentiate the channel from main stream television.
Client: Music 24
Done at Co-Op
Role: Concept, Art Direction, Direction. Animation (with Roy Oppenheim)
Shop Co-Op
Self initiated show for the launch of Co-Op studio. The show sold screen-printed posters, t-shirt and skateboard decks.
Zap – Show Package
Zap is a daily program for youth aired on IBA (Israeli public television). We were asked to redesign the program package so that it will achieve an eye-level connection to the target audience.
We designed the program’s new logo as well as opens, bumpers and interior graphics including the studio set. We came up with the idea of using real kids to say what’s on their mind concerning trivial, everyday matters. By editing their stories we were able to deconstruct the narratives into an abstract form that represented youth at large.
