The winter redesign of the MTV channel for 2003 was created by Assaf Cohen [working in cooperation with Mark Owens] and included everything from show opens through bumpers to endtags. Trying to find a consistent underlying scheme, we decided to use the visible spectrum as a simple yet comprehensive organizing principle for the separate sections of MTV programming. Opens incorporate the color palette into humorous/clever real world situations for example – a colorful speedcubing session as an open for the Beat Seekers show.
Role: Concept, Art Direction, Direction, Design, Animation (with Mark Owens)
MTV Spring Break – Channel Redesign
Designing MTV Spring Break Miami 2003, a channel take over for the Miami Special, the design reffered to beach culture graphics like stickers, t shirts and beach towels.
Channel design for a MTV night stripe called 10 spot, which was a bit more mature, and used a graphic language which was almost transparent on the channel, with a red gradient element on top of the footage.
Design of a screen element that linked MTV to MTV.com and updates the viewers in real time. The screen was divided in the sections and colors: red, blue and grey, and each color gave a different kind of information.
Graphic package for a music charts show. The concept was based on charts and graphs, and consisted of hundreds of 3d boxes which created the show’s logo
Graphic package for a Karaoke show. Footage from the show was filmed through a Mini DV camera which allowed for camera movements and zooms which gave them a new aesthetic.
Graphic package for a top 100 pop songs countdown show. The package was based, influenced by Andy Warhall’s pop art, on images of Campbell Soup and Tide detergent, as well as other items found in supermarkets.
Graphic package for a show about auctions of celebrity owned items. The footage in the show open was show with a home DV camera, and showed close ups of items from my NY apartment.
Graphic package for a show about not so famous celebrities. The show open showed hand making a fake ID, and was made in frame by frame animation, using still images.
Design of the entire graphic language, from screen elements to stickers and merchandise sold at the MTV shop. The graphic language was based on disappearing blocks which gave out information.
