Drama Team – Branding
Design a brand for a production company, focusing on the brand’s presence in the films they produce by creating a system that mix their visibility with their practical needs
Building a New Middle East: Israeli Architects In Iran
Catalog and exhibition we designed about Israeli architects in Iran
Client: Israeli Architecture Gallery
Done at Public School
Role: Concept, Editing, Design (with Johanna Aseeraf, Zohar Koren)
Max Israeliana – Book and Exhibition
Max Israeliana is a research of postmodernism in Israel, derived from Pax Israeliana, another Public School project. While Pax Israeliana references ’Pax Romana’ and aims to catalog Israeli modernism, Max Israeliana nods to maximalism and Americana. The project looks at Israeli postmodernism, and tries to identify its aesthetic and influences. The year that separates the two periods is 1977, when there was a shift from a social experiment to a society, abandoning its European, socialist origins for a more individualist future.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
The Walking Man
A documentation of The Walking Man’s journey in the early 1990s in Tel Aviv, the joint creation of Eitan Bartal and Ilan Goldstein. From coffee shops to the streets of Tel Aviv and its walls, through a column in the local “Ha’Ir” paper and finally running a campaign for mayorship. Black is the new black.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Mission: Architecture, Planning and Development from Israel to Africa
Exhibition and catalog design commissioned by the Israeli United Association of Architects. Curators: Eran Tamir, Ayala Levin, Haim Yacobi, Zvi Elhyani.
Client: Israeli United Association of Architects
Done at Public School
Role: Concept, Editing, Design (with Johanna Aseraf)
Nadler Nadler Bixon Gil Architecture 1946-2010
An architecture monograph we designed for the Israeli Nadler Nadler Bixon Gil office summing up more than 60 years of their work.
Client: Nadler Nadler Bixon Gil With IAA
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Public School Club
A series of open graphic design classroom sessions at the Public School Studio
Daring the Shutter – Exhibition and Book
Self initiated book and part of the Urban Shade group exhibition at the Holon Design Museum, Daring the Shutter aims at providing a historical overview of the way the concept of solar protection was understood and interpreted by past generations of Israeli architects. It is the product of a collaboration between architectural historian Or Aleksandrowicz and Dr. Zvi Elhyani, Israel Architecture Archive’s founder and director.
Client: Self inititated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
MTV Epic Win – Show Package
8-bit graphic package for Epic Win, an MTV show following professional players of geeky sport genres.
Client: MTV /Atlas Media
Done at Public School
Role: Art Direction (with Johanna Asseraf, Eli troinin)
Under The Mountain Public Art Festival – 2015 Identity
Under the Mountain is a new public art festival that takes place each summer in Jerusalem. Our graphic identity for the festival was designed in 2014 following the book we designed for the festival early in the year, but the festival was canceled that year due to the political situation. In addition to the logo and general identity we made some printed items, such as a coil-bound program of the festival’s events.
1970-1977
Self printed book featuring 20 Geometric Abstractions in Red and Blue from Daniel Peralta’s Sketchbook
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Concrete Desert
Brutalist structures in the Israeli periphery.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf)
Extract Abstract Deduct
Self printed book featuring 20 Cube Variations Made by Reuvan Berman Kadim Between
1976-1978
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Local Wind
An essay and a reference book featuring catalogs and books published by Israeli artists in the 70s and 80s
Client: Aroch /Self Published
Done at Public School
Role: Design, Edit, Publishing (with Johanna Asseraf)
New Public Art in Jerusalem – Under the Mountain 2011-2013
A book featuring selected works from Under the Mountain, a new public art festival that takes place each summer in Jerusalem, between 2011 and 2013.
Client: Jerusalem Season of Culture / Self published
Done at Public School
Role: Design, Publishing (with Johanna Asseraf))
Pax Israeliana – Book and Exhibition
Self initiated exhibition and catalog. Pax Israeliana is a reference index of modernist works and terms from the golden age of Israel, found online, quoted and scanned from a variety of books, catalogs and magazines.
A collaboration with Israel Architecture Archive.
Client: Self Initiated
Done at Public School
Role: Editing, Publishing, Design (with Johanna Asseraf))
Public School Blog
Self initiated blog documenting forgotten books about design, art and architecture.
Public School Recordings
Recordings of live events in the Israeli scene. Public School recorded events that were not published as part of organised labels or events with limited exposure to the public for the sake of preserving them in a sustainable format. The publication contained an audio CD and a fanzine curating various materials that are in dialog
with the recorded materials: music, culture, design etc.
