Dynamic AI videos – Vision Work
Research work exploring the creation of dynamic video with the help of AI, such as Booking.com marketing videos that adapt based on viewer preferences.
Vimeo – Landing Pages Videos
Creating a series of videos for Vimeo landing pages, showcasing features like ad-free playback, customizable players, and AI-powered tools.
Client: vimeo
Done at Vimeo
Role: Creative Direction and Design (with both product and marketing creative teams)
Vimeo Audio Visualizer – Graphic Templates
Developing an audio visualizer tool and templates for Vimeo Record to help users enhance their recordings.
Vimeo Costumer Solutions – Strategy
Developing a strategy and exploring a vision for Vimeo’s product experience, evolving across different customer solutions, from the video professional to the enterprise customer.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Mini Apps – Vision Work
Exploring Vimeo “mini apps,” including SEO-driven tools. These aim to provide users with dedicated, easy-to-use features for specific needs, avoiding a heavy platform experience.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Platform & Viewer Experience – Vision
Building a presentation for Vimeo that introduces an innovative AI-powered ecosystem integrating Staff Picks, VOD, premium content, and future monetization tools. This new vision empowers creators and transforms Vimeo viewing experience like never before.
Client: Vimeo
Done at Vimeo
Role: Role: Creative Direction and Design (with Kavin Dalvi, Noi Navve, Gilat Adi Shahar and Matan Oron)
Vimeo Power Player – Vision Work
Vimeo player exploration that offers Admins direct in-player control of key settings, streamlining video management efficiently within the embedded video.
Vimeo Vision for Growth and Innovation
A video showcasing Vimeo’s vision focuses on growth that enhances hosting and distribution, improves user experience, drives collaboration, AI innovation, and secure video management.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Serge Vasil, Noi Nave, Matan Oron and Gilat Adi Shahar)
Runway – Gen48 3rd Addition
A joint project with Murry (Primary Studio) as part of the third audition of the Ranway 48 Gen challenge. We made this short video in less than 48 hours and generated almost 900 films through Ranway Gen 3
Client: Studio Primery
Done at Vimeo
Role: Concept, Direction and Prompt Generation, (with Murry Hussain)
Vimeo AI – Vision Work and Branding
Working on the vision and foundation for Vimeo’s main AI tool, from pitching the vision of how to integrate AI into our product in a scalable way to designing and animating its brand elements.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Phil Worthington, Serge Vasil, Noi Nave and Matan Oron)
Vimeo Apple Vision Pro – Vision Work
Building a vision for Vimeo for Apple Vision Pro, from product conception and design to creating a video that showcases the potential of developing this product for Apple. As a result of this vision work, we developed an app at Vimeo that can now be used on Apple Vision Pro
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Tal Uliel and Matan Oron)
Vimeo One Flow – Product Redesign
About two years ago, Kevin Dalvi joined Vimeo and quickly reached out to me to discuss a complete redesign of the product. As our SVP of Design, Kevin brought a fresh and bold perspective that emphasized motion design as a powerful tool for creating effective interfaces. We began the redesign with animated sketches instead of traditional wireframes, using videos to explore user interactions and journeys on the platform. This approach allowed us to visualize concepts in motion, helping us better understand user navigation and needs.
Before the redesign, Vimeo had evolved over nearly 20 years, resulting in a cluttered platform that confused users. Our goal was to create a seamless flow, ensuring every feature felt integrated and intuitive. We also recognized the design needed to function as a marketing tool. The interface had to be clear and easy to understand, quickly conveying Vimeo’s offerings and streamlining production for campaigns and tutorials.
These principles shaped our vision and guided the teams throughout the year-long project. The designers built a new design system and re-envisioned the product, improving both user experience and the underlying technology. Vimeo’s redesign was not just a design thinking initiative but more accurately a motion design thinking initiative, creating a more engaging user experience. This journey has transformed our product and reinforced our commitment to innovation and user-centered design.
Client: Vimeo
Done at Vimeo
Role: Creative Direction, Product and Motion Design (with Kavin Dalvi and Vimeo’s design org)
Early explorations
Vimeo ProdCon – Graphic Package
A graphic package for Vimeo’s annual product conference, this year the Product organization gathered for three days in Miami for ProdCon 2024. The event featured presentations (Massive Assembly came to say hi ) , workshops, and team-building activities centered on themes like Vimeo 3.0, AI, accessibility, and storytelling. Our goal was to enhance camaraderie, align on 2024 plans, and provide valuable upskilling opportunities.
Client: Vimeo
Done at Vimeo
Role: Creative Direction and Design (with Kavin Dalvi, Noi Nave, Gilat Adi Shahar and Matan Oron)
Vimeo Reframe – AI film
The History of Storytelling and the 6 Arts: a film for VimeoReframe conference created using only AI tools. We had a fixed timeline of two weeks to test 16 different tools, with 80% of the work accomplished using Runway.
Client: Vimeo
Done at Vimeo
Role: Creative Direction, Prompt Generation, Editing (with Murry Hussain, Noi Navve and Matan Oron)
Vimeo – Demo video
A demo video showcasing all of Vimeo’s products. For the video, we designed a lighter version of the product itself to make the products more accessible. The video was created by Vimeo’s interactive studio, allowing viewers to change the narrative of the video based on their interests.
Vimeo – Kynetic Type Exploration
Exploring some text animation presets for Vimeo’s editor templates.
Vimeo Live – Graphic Templates
A series of animated templates for Vimeo Live, designed to enhance the viewing experience and engage audiences
Vimeo Venues – Creative Direction
Using motion graphics to enhance Vimeo’s live meeting product, the work included user testing and animation research to establish a creative direction as well as clear guidelines for developers on how to improve the product
Vimeo – 2022 Vision Work
Building a vision for Vimeo that offers a holistic approach to its future involves creating a foundation for the coming years through a product redesign and a platform that incorporates AI tools as an integral part. The goal is to improve the user experience and establish a strong foundation for the years ahead.
Vimeo – Essential Creative Assets
Building and developing a library of creative assets for Vimeo’s creation and editing tools
Vimeo – Graphic Templates
Adding to Vimeo’s templates gallery motion graphics based templates
Vimeo – Motion Team
A collection of short text animations for Vimeo’s Motion Team, a unified team that serve all video needs in Vimeo, from Product to marketing